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At the 2025 WIMWA Summit, EXTAG’s Chief Relationship Officer Lan Tran challenged the idea that AI can simply be bought when the time is right. “You can’t buy your way into AI,” she said. Lan urged the mining industry to focus on data quality, integration, and readiness today, turning real-time field data into structured, AI-ready insights that drive smarter, faster decisions.

The era of software-to-software integration is over. The future is Software-to-AI. Instead of endless APIs and fragile integrations, the Model Context Protocol (MCP) creates a common language that lets software and AI share information with context. Stop chasing a "single source of truth." What matters is that data is accurate and reliable, no matter where it lives. MCP lets us show what data means, and the AI takes care of the rest - connecting, reasoning, and getting the

Digital transformation is critical for competitiveness, yet 70% of initiatives fail. This article explores why – from poor execution to weak scope – and shares lessons from the resources industry. Discover how sponsorship, stamina and scope can turn digital strategies into lasting transformation.